A SaaS tool that lets people create and publish surveys, collect and manage responses, and turn raw results into exportable insight. I led it end to end, research, persona, competitive analysis, UI, and a tokenised system, through to a shipped, live product.
AnchorWise is a SaaS survey platform. It lets people build and publish surveys to the public through several channels, collect responses, manage participants, generate statistics, and export results for deeper analysis, all hosted centrally and run by the AnchorWise team.
I owned the experience end to end: UI design, UX research, and prototyping, working across Figma, Miro, and Canva.
Historically, survey tools have made information-gathering disjointed and unnecessarily complex. The brief was a tool that's easy to use, secure, deeply customisable, and able to turn raw responses into insight worth acting on.
From people running a business to people running a study, AnchorWise had to work for a wide spread of technical confidence.
I studied the leading tools to find the gaps worth winning on.
Popular, feature-rich, with customisable templates, survey logic, and advanced reporting across free-to-enterprise pricing.
StrengthsA modern, intuitive interface with customisable themes and logic, plus advanced reporting on free and paid plans.
StrengthsA broad toolset, customisable templates, advanced reporting tools, and survey logic, across free-to-enterprise plans.
StrengthsTwo user interviews plus a survey, most responses came from Google Forms shared across my Twitter and Reddit networks (42 respondents). I kept questions open-ended and conversational, so people felt at ease rather than led.
A 35-year-old entrepreneur in Abuja: hardworking, expressive, always hunting for an efficient way to understand his customers, frustrated by tools with no customisation, no integrations, and no token-based feature.
Shipped & iterating , v1 launched in late October 2022; I've kept refining it from user-requested improvements. It's live today.
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