A crypto mobile app built to make trading, sending, and receiving feel approachable rather than intimidating, eliminating the ambiguity of the cryptosphere so anyone, expert or first-timer, can act with confidence.
Crippy is an app designed to eliminate the ambiguity in the cryptosphere, letting users trade, transfer, or receive crypto across their wallets with ease, and making the everyday use of digital currency genuinely frictionless.
I dug into the usual trading patterns to find the screens and functionality that matter most, then used the newest trends in crypto and mobile interface design to keep it simple, elegant, and performant.
After proper research, a few key stumbling blocks kept surfacing, and a clear set of goals to answer them.
Analysing pain points surfaced what was really causing friction, and pointed directly at the functionality worth building.
Users see fraudsters as a real threat, making them anxious about how to secure their investments.
Transactions feel opaque and not real-time, leaving users unsure of what's actually happening.
The terminology is hard to grasp, especially in the early days of using crypto.
Users want to trade but feel unsure about making that initial payment.
Surveys and conversations across Reddit, Quora, and my own network, gathering the qualitative picture before chasing the numbers.
↕ Scroll inside the frame to read the research
Multiple online surveys via Reddit, Quora, and my own network, more than 20 responses per question. A clear signal: crypto draws younger adults more than any other financial vertical.
Two personas anchored the work, a cautious newcomer and an ambitious entrepreneur, each with their own goals, frustrations, and appetite for risk.
Mapping the emotional landscape around crypto, what users say versus what they quietly feel.
The end-to-end journey a user moves through, the stages, the actions, and the emotions at each step.
From research and architecture to low- and high-fidelity design, a structured path from insight to interface.
Phasing the work from research through delivery, what got done, and when, to keep a complex build on track.
Organising every screen and action into a hierarchy that newcomers could navigate without a manual.
↕ Scroll inside the frame to explore the full IA
Mapping the path a brand-new user takes, from first open to first confident transaction.
↕ Scroll inside the frame to follow the full flow
Wireframing the core screens first, proving the structure before a single colour went down.
↕ Scroll inside the frame to see the wireframes
Simple, elegant, performant, the watchlist, portfolio, payment, and trading screens brought to life.
↕ Scroll inside the frame for the full screen set
Colour, type, components, and the brand mark, the rules that keep Crippy feeling like one product.
↕ Scroll inside the frame to explore the system
Feedback gathered on the concept and the screens, the gut-check that the direction was landing.
The biggest lesson: the first ideas have to be coherent and well-planned. A solid foundation saves an enormous amount of time later when you're making choices.
Crippy was the most challenging project I've taken on as a product designer, not easy, but exciting, and a genuinely good learning experience. It drove home that solid research is the foundation of everything: from typography to button size, each decision should be backed by insight.
Crypto without the ambiguity, simple, elegant, and performant enough for a first-timer to trust on day one.