Spotify has Wrapped. Ultimate Team, data-rich and deeply emotional, has nothing. This is the year-in-review FUT players never got: a narrative recap of pack pulls, ranks, and team-building moments, built to be felt and shared.
As a designer and a genuinely obsessed FC25 player, I kept noticing the same gap. Every December, Spotify hands you a beautifully packaged year in music, and everyone shares it. Ultimate Team, which players pour hundreds of hours and a real emotional rollercoaster into, hands you nothing.
FC25 Ultimate Team Wrapped is my answer: a way for players to look back on their year, the pack pulls, the ranks, the squads they built, and actually feel something about it.
Ultimate Team generates an incredible amount of personal data and feeling, but three gaps leave it all locked away.
There's no timeline or stats view that reflects how you actually played across the year.
Your progression, the highs, the grind, the comebacks, is invisible, even to you.
Even with a long-standing EA account, there's no historical access to your FUT story.
A narrative-driven, scrollable experience that opens like a celebration, then walks you from performance stats through tactical identity, pack luck, and SBC achievements, before landing on a shareable wrapped summary.
Click any screen to view it full-size
Each module tells one part of the story, built to stand alone and to add up to a year worth remembering. Swipe through them.
← drag or use the arrows to move through all eight modules · click any screen to enlarge →
Styled after the EA FC Companion App, the mobile version keeps every bit of the storytelling impact in a compact, thumb-friendly layout, because most of this gets opened, and shared, from a phone.
Same narrative, same emotional beats, reflowed for the smaller screen.
From the wrapped landing page to the final shareable summary, watch the concept in motion, or jump into the live prototype yourself.
Understand the audience deeply, build around their journey and emotions, and deliver an experience that's worth remembering, concept to launch.